The whole Internet Marketing world was shaken at the appearance of "Underachiever Mastery Course" (UMC for short). Its price, $1500, 50% of which went to affiliates, almost caused affliate wars: everybody with a list or not, tried to have at least one or two sales, while the likes of Nitro-Publishing went heavily after this promotion. The course itself is quite impressively packaged, with its 22 DVDs and manuals. The real flame behind all this was the success of its authors, Frank Kern and Ed Dale, who in the last months of 2004 were making about 80-100,000 bucks per month, after 21 months of reinventing a totally new wheel.
Frank Kern is a very successful Internet marketeer, however, two years ago the FTC took all of his wealth away and he was forced to start all over, in fields that he new nothing about... starting his own 'niche' adventure. Instead of continuing to sell info about making money to people without money, he started to sell real products to real people with real needs, from teaching parrots to talk to PhotoShop courses. What an epic and romance: a hopeless situation, one small man against the ruling machine... and he succeeds, in a grand way. To make things even more mythical, in Macon, GA, where Frank lives, a terrible ice storm destroyed electricity supply, cables and Internet access from his home, so he had to move to a hotel with broadband access on the day of the launch. Who knows, someone from Hollywood just might make this into a movie... there are so many people now dependant on the Internet that they constitute a large new and still untapped field of interest!
So, the fire caught on. The professionals went for the money involved and the rest of the world was just being carried away by one of the most successful promotions and launches in the Internet history. (According to Franks own words, the essence of the campagne was "doing teleconferences with you, giving you free reports, free ebooks, free audios, and free videos.") Much to everybody's surprise, Frank and Ed decided to publish only 700 packages, making the affiliates frenzy even more. (Carlos Garcia and Mike Filsaime even offered additional 10,000 worth of software and info products if someone decided to buy from their link!) To make things even worse, not even those 700 packages were sold: the UMC was taken off the market after selling 568 courses, in one single day! According to Ed Dale writing in the UMC blog, they want to sell the courses and then disappear back into their own niche markets, where they were totally uknown and secure! (This is a theme you will hear more often from now on about... make money, but don't shout you do it!) Or, to put it another way, they will make more money from their current niche markets than they will make from the Internet Marketing niche itself.
The astrological view
Let us now see how is all this is reflected astrologically. The data for the chart are: 9AM, Macon, GA, 30th January 2005, time zone: +5:00, longitude: 83:38W, latitude: 32:50N. The Ascendant is on 9 Pisces. The result is quite a a remarkable chart, as follows.
The UMC is for dedicated professionals: the Sun is on 10 Aquarius, retrograde Saturn is on 22 Cancer, Pluto and Mars in Saggitarius in the 10th house, in sextile with Jupiter, their own ruler. Jupiter sextile MC supports the UMC as a very successful business, all over the world. The trine between the Sun and the Moon is very beneficial, and the package will naturally blend with its owner.
The term 'underachiever' means that not much marketing should be going on once the site is finished. (For instance, Frank's parrot talking site requires only 5 cents per Google AdWord ad, while making him 3,000 dollars every month!) In this chart, both the 3rd and the 9th houses are empty. The third house is email marketing, while the 9th house is sending it, working from afar. The rulers of the 3rd are Venus and Mercury, on 26 Capricorn and 0 Aquarius, in the 11th house of Internet, Internet Marketing and marketing in general. Both planets are or will soon be opposed by the transiting Saturn, up to the end of July 2005.
Venus also rules the 8th house -- the affiliates... Well, this chart is no good for affiliates at all. The 8th house is empty, and its ruler, Venus, is weak. The other ruler is Pluto, and he is very prominent, on 23 Saggitarius in the 10th house. The 23rd degree is like Aquarius, so it is something about marketing in general and about Internet Marketing in particular. Mars on 24 Saggitarius conjunct that Pluto is a very strong combination, usually denoting part-time workers and/or freelancers. The 10th house is the ultimate goal, publishing (Pluto ruler of the 9th) through freelancers (23 degree). The 24th degree tends to take to far away obscurity, and with Mars on it, that is just what Frank did -- the product just disappeared.
There are three planets in the 12th house, the Sun, Neptun and Uranus. A strong combination of both rulers and the Sun on 10 Aquarius, which also is a goal of the chart. Neptune on 14 Aquarius is money, but it rules the Ascendant and is in 12th -- all will disappear. Their desire to be reckognized as geniuses of niche marketing and then disappear, is genuine... That is what they want, that is what they have done and will contiune to do.
The success of 'underachieving'
Will the 'underachieving' bring any money? Yes, it will, handsomely. The ruler of the 2nd house is Mars, in the 10th house: earning money here is the supreme goal. Mars on 24th degree: so that nobody knows about; conjunct Pluto, an idea whose time has come, something that will terribly appeal to masses; in Saggitarius, a killer 'sports' mentality... Transiting Jupiter will be over this Mars in 2007, so this will become the prevalent method of marketing in the next few years.
Niches in the chart
The 12th house has a strong flavor of 'splendid isolation' to it, fitting well into the elementary meaning of. 'niche' as someone'e small, well rounded and isolated environment, where he or she can act like king of the realm (a strong 10th house -- king). The 11th house -- marketing -- here has a dual function: it contains planets, so it is active and important, but its ruler is Saturn, in detriment, opposed to the planets it is ruling. This is exactly the essence of 'underachiving': scarce and minimal efforts (Saturn) in nursing one site (11th house), which frees you to expand into other niches and sites, without being drowned in the mechanics of Internet marketing. The Moon -- popularity -- is on 8 Libra, Jupiter is on 18 Libra and from February 2 2005 to June 10 2005 Jupiter is retrograde, going towards the Moon.... in 2005, underachieving will be very popular and topical.
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Dusko Savic is a professional astrologer and healer studying Internet Marketing from the astrological point of view. He also has a degree in Numerical Mathematics, and has written 25 books on various subjects of computing and computer programming. Through his live astrological TV show and personal consultations, he has helped literally thousands of people change their lives, regain their health and find their own purpose on planet Earth.
http://duskosavic.blogspot.com -- the blog you are reading right now
http://topicalebooks.com -- a standard 'work at home' site
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