How to represent email in the chart? Words, signs, letters, messages, calls, short communication of any kind are represented by Gemini and its ruler Mercury. If you wanted to write an ebook on email marketing, when is the best time to launch it? Since the Moon is the widest possible appeal, such a work should have ideally have the Moon in Gemini, preferably in excellent aspects. That is why I was truly excited when Ewen Chia wrote me that he plans to launch his newest work called "Stuff Your Inbox with Cash" on Friday 3pm, 21st January 2005, Singapore. It is about email marketing: for the first time ever, Ewen and Jo Han Mok are telling it all, giving insights into techniques that regularly make them dozens of $$$. As a part of prelaunch, Ewen offered his subscribers to get the package at $67 instead of $127 which is the regular price from the moment of the launch. Buying the package also allows you to become the affiliate, so there are two questions here:
-- will the book be good on its own, and
-- what's in it for affiliates, i.e. should you concentrate your affiliate marketing efforts on selling this book!?
The Moon in Gemini -- mass email marketing appeal
I've bought the book and will later on write a review about it. But what really got me excited is what I've read from the natal chart: the Moon is in Gemini, and in great trine to Jupiter on 18 Libra and Neptune on 14 Aquarius! What a concidence: without any astrology (as far as I know), Ewen scheduled this launch exactly on one of those two and a half days when the Moon is in Gemini! Seeing that, I asked him when the official launch will be, eventually hoping to learn something more or help him make it even more successful. I made the chart for the given date and time, and then suggested to start the promotion at 3:03pm instead of 3pm sharp, in order to place the Ascendant on 2 Gemini, which would secure money from the whole project. But the pressure to start the site was so great, that he actually started it much earlier and this was even for the better. In this new chart, the Moon is on 11 Gemini, and that is a perfect fit: the 11the degree of any sign has the nature of Aquarius and of the 11th house, which may represent marketing in general. So, in spite of my noble (but actually uninvited) intentions to meddle with election charts, the cosmos new better and put the things aright. The result is that we have a textbook example of overlapping the theoretical meanings in the chart to reality.
Neptune is on 14 Aquarius, and that is money from software. Interestingly enough, this package contains a piece of software called Instant Email Copy which faciliates the mechanics of writing email messages. (From now on, simple ebooks will not suffice any more: the customers will slowly but surely shift towards using software so if you are contemplating a serious ebook to write, please notice the trend.)
The confusion
How do we conclude the real time of the launch? Since not even Ewen is sure of this, I adhere to the rules of horary astrology here, which say that the time to be taken is the time when the message reaches the astrologer. In this case, I take the time when he sent the message to his affiliates, which came as Thu, 20 Jan 2005 20:28:42 UT. UT means the time at Greenwich, UK, but Ewen is in Singapore so I added 8 hours, getting local time at 04:28 Singapore, 21 January 2005. This gives a chart with Ascendant at 21 Saggitarius, quite auspicious for a publishing endeavour, since 21 degree is analogous to the ninth house -- publication, syndication, distribution. The Moon is in the 6th house, so "Stuff Your Inbox with Cash" will be best used as an everyday manual. If advertised as such, will reach the maximum of its popularity, and this popular will be, as I'm sure you have already concluded.
Affiliates, anyone!?
Will there be money for the affiliates? Yes, plenty, especially in the first days and weeks of the launch. Saturn rules the 2nd house (money) and is in the 8th house (other people's money), so affiliates will get their own piece of pie, especially since the Moon rules the 8th house and has such good aspects with Jupiter and Neptune. Jupiter will be turning retrograde on February 2nd 2005 and will go towards the natal Moon, which will only increase the popularity and mass appeal. Jupiter will stop on June 4 2005 at 8 Libra, and will leave the exact aspect to the Moon on July 21 2005, so this leaves almost half of a year to cash in. However, Saturn will enter Leo on July 16 2005 and will again be at 4 Leo on April 21 2005, making an opposition to the natal Sun on 0 Aquarius, in the 2nd house. In this period only small money will be coming from this package. In the meanwhile, Mercury and Venus will enter the 2nd house, bringing in more possibilites for cash flow up to February 18 2005, but then Mars will enter the same 2nd house on March 5 2005 up to April 15 2005. This will also make money both for Ewen and for the affiliates.
Interestingly enough, Uranus has no aspects, sitting on 4 Pisces. But it is in the 3rd house and rules it, so classified ads, AdWords and all other forms of "short and small" advertising will also bring money in the end.
The conclusion
When I first started studying this chart, the Moon was supposed to be at 16 Gemini at pretold launch time. But you cannot fool cosmos, and you better not try to. In the actual chart, the Moon is on 11 Gemini, which brings together mass (Moon) email (Gemini) marketing (11th degree). The trine with Jupiter gave the title: Stuff (Moon trine Jupiter) Your Inbox (Gemini) with Cash (Sun in the 2nd house). An excellent example of doing the right things at the right time!
Click here to read more about "Stuff Your Inbox with Cash".
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Dusko Savic is a professional astrologer and healer studying Internet Marketing from the astrological point of view. He also has a degree in Numerical Mathematics, and has written 25 books on various subjects of computing and computer programming. Through his live TV show and personal consultations, he has helped literally thousands of people change their lives, regain their health and find their own purpose on this planet.
http://duskosavic.blogspot.com -- this blog you are reading now
http://topicalebooks.com -- my 'work at home site' with lots of free stuff to download
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